“For me, identifying ‘that thing’ that makes a brand or design special is visceral. It is instantly
recognizable. I trust my instinct on this; it is like a divining rod…”

….writes Robin Coe Hutshing, co-founder/chairman of Gold Grenade and Boldface Licensing + Branding.

The brand maven also asks over 20 “tough love” questions that every brand should know how to answer in our Expert’s View column, Branding for Packaging.